Deciding where to go for brunch, afternoon tea, or any kind of dining delight in London is never easy, and always overwhelming.
Look no further than Feya. Founded by British-Pakistani chef Zahra Khan – who was awarded a Forbes 30 under 30 title in 2021 – it's the perfect Instagrammable dining out experience, with a social conscience.
Think female-illustrated menus, gorgeous interiors, enviable baked goods, delectable afternoon tea, seriously skilled latte art and meals so good looking you'll just have to take numerous snaps.
Zahra's key mission with Feya is empowering women through food and business – she employs a 75% female workforce across her three outposts.
Each café also sells goodies for you to take home, includes teas, jams, chocolates, truffles and hot chocolate – perfect stocking fillers for your loved ones. More than that, you'll be doing your part to fight against the gender pay gap, with 10% of the profits from the sales of these products are donated to Young Women's Trust, a charity working to achieve economic justice for women.
When building Feya, Zahra insisted on bringing things she loved growing up and making it part of her business: “It was literally everything I dreamed of as a child. Pastel interiors, butterflies, florals. Besides baking, I was really passionate about art as well and painted as a hobby, so art has been a huge inspiration in designing the Feya menu," she explained in an interview.
“One of the main things I wanted was that people shouldn’t just come and get plain food. They should take pictures and feel good looking at it. It’s been very uniquely designed, and everything is a piece of art.”
GLAMOUR has pulled together all you need to know about Feya's three amazing key locations, which all offer something a little different, catering to all foodies, from afternoon tea to “pretty plates” of Mediterranean-inspired brunch.
Feya Knightsbridge
Your prime spot for afternoon tea, book in at Feya's Knightsbridge location for a classy afternoon of tea and treats, surrounded by gorgeous, enchanted forest-themed interiors. Magical, right?
The options on the menu are beyond delicious, including wild mushroom quiche, coronation chicken brioche, smoked salmon blinis and cucumber cheese and egg cress sandwiches.
Feya Marble Arch
The newest addition to the Feya family, the art on the Marble Arch cafe's walls includes two bespoke murals that are centred around female empowerment. One, named ‘Hands of Inspiration’ was commission to “symbolise the spark of creativity which inspires and drives all women to be creative, bringing joy and beauty to the world”. Definitely one for the 'Gram.
When it comes to Feya Marble Arch's menu, we recommend sampling the lamb shank, the prawn tempura, or perhaps the moroccan chicken.
Feya Bond Street
The first ever Feya outpost – opened in May 2018, and named after Zahra's firstborn daughter – is rather special, and not just because it's the quintessential floral pink cafe that is sure to be all over your Insta grid.
Brunch is a work of art, with innovation and aesthetics in mind every step of the way, from rainbow acai bowls to keto omelettes and pink moon waffles. Amazing, for the tastebuds and the eyes.
Perfectly located as a shoppers refuge, just around the corner from Selfridges and St Christopher's Place, you'll be obsessed with the marble design, and the cherry blossom tree adorned with brass butterflies – extra AF.
Feya Bond Street even hosted a takeover for our girl Millie Bobby Brown earlier this year, for a special ‘Cafe Florence’ pop-up honouring all things Florence By Mills, the actor's make-up brand.
Each of Feya's London outposts are unique, full of beautiful food and drink options to sample and interiors to admire. Visit soon to support Feya's female empowerment mission through food.
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